Ice cream shops
Loyalty for ice cream shops
Seasonal, weather-driven, impulse-led. A scheme designed for a coffee shop does not fit a parlour, and here is what does.
The Scoop Company
Hi, Winston
3 more until a free single-scoop cone.
7 of 10
Enter the code from the counter
What's different about an ice cream shop
Four things that make this trade its own problem, and what the product does about each.
Your busiest hour is decided by the sky
No amount of planning moves numbers like a hot Saturday. Regulars watches your local forecast and drafts you an offer when it crosses your threshold, ready to send to everyone who has been in this month.
Weekly visits at best, and only in season
A ten-stamp card can take a whole summer to fill. That is fine as long as customers can see where they are, which is exactly what a paper card in a coat pocket cannot show them.
The queue is eleven people deep
Sign-up has to be under thirty seconds or staff stop offering it when it is busy, which is precisely when the new customers are standing in front of them.
Winter is for the list, not the till
The 400 people you signed up over summer are the asset. In March you can email all of them in one go, the week the weather turns.
Where we'd start you
Sensible defaults for ice cream shops. The stamps and the reward are one field each to change; win-back tunes itself to each regular.
- Stamps on a card
- 10
- The reward
- A free single-scoop cone
- Win-back
- Tuned to each regular's rhythm
Ten stamps at a £3.50 cone is £35 of trade for a reward costing well under a pound in ingredients. Three weeks is genuinely lapsed for a weekly treat.
Questions from ice cream shops
Does it work with my till?
It does not touch your till. Regulars runs on a spare phone or tablet next to it, so whatever EPOS you have carries on exactly as it is.
What about a second shop or a van?
Both are included. Each site gets its own staff PINs and its own stamp history, and customers use the same card at all of them.
Can I run it in summer only?
You can cancel and restart from one button whenever you like. Your customers and their stamps are kept, so if you switch back on in April everything is where you left it.
Worth reading next
How ice cream shops build a loyalty program that actually works
Ice cream is seasonal, weather-driven and impulse-led. A loyalty scheme designed for a coffee shop will not fit it. Here is what does.
Weather-based offers: selling more ice cream on hot days
The forecast predicts your trade better than any marketing calendar. Here is how to turn it into a send, without becoming the shop that emails constantly.
Win-back emails: the highest-ROI loyalty automation
One email to people who have stopped coming in beats almost anything else you can automate. What to say, when to send it, and what to offer.
Try it in your ice cream shop
30 days free with everything on, then £29.99 a month. Unlimited customers, cancel from one button.