5 min readLoyalty basicsAccessibility
Phone number vs QR code: the most inclusive way to run loyalty
Some customers have no smartphone. Some have no data. A loyalty scheme that only works one way excludes people who come in every week.
Read itWriting about loyalty that fits behind a counter
No growth hacking, no funnels. What actually works in a shop with a queue, written for the person running it.
RSS4 min
Setting up a loyalty program in under 5 minutes
A practical checklist for getting a loyalty scheme live before the lunch rush, with the three decisions that matter and the ones you can defer.
5 min
Weather-based offers: selling more ice cream on hot days
The forecast predicts your trade better than any marketing calendar. Here is how to turn it into a send, without becoming the shop that emails constantly.
5 min
The one-screen loyalty dashboard every shop owner needs
Most loyalty dashboards drown owners in metrics nobody acts on. Here are the six numbers that change a decision, and the ones to ignore.
6 min
Paper stamp cards vs digital: what actually changes for a café
Paper works, costs almost nothing and everyone understands it. Here is a fair account of what you gain and lose by moving a café's card to a screen.
5 min
Win-back emails: the highest-ROI loyalty automation
One email to people who have stopped coming in beats almost anything else you can automate. What to say, when to send it, and what to offer.
6 min
How to stop loyalty-card fraud without wiring into your till
Staff stamping their friends is the quiet problem nobody wants to name. You can make it visible without a POS integration and without accusing anyone.
5 min
Loyalty without Apple Wallet: do you even need it?
Wallet passes look premium and cost more than people expect. Here is what they actually give you, what they cost, and when they are worth it.
6 min
How ice cream shops build a loyalty program that actually works
Ice cream is seasonal, weather-driven and impulse-led. A loyalty scheme designed for a coffee shop will not fit it. Here is what does.
5 min
Digital loyalty cards with no app: why simpler wins in 2026
App-based loyalty asks for a download at the worst possible moment. Here is why link-based cards convert better, and what you give up by choosing one.
The product these were written about
Regulars is loyalty for small food and drink shops. £29.99 a month, 30 days free, everything switched on.