Dessert bars
Loyalty for dessert bars
Late trade, big groups, high spend per head, and a customer who chooses on the night. Loyalty here is about being the one they think of at nine o'clock.
Sundae Best
Hi, Winston
3 more until a free waffle.
3 of 6
Enter the code from the counter
What's different about a dessert bar
Four things that make this trade its own problem, and what the product does about each.
You are competing on being remembered
Nobody plans a dessert three days out. You win by being the place that came to mind, which makes a customer list worth more here than almost anywhere.
Groups arrive together and pay separately
Four people at a table means four sign-ups if staff ask. A twenty-second join is the difference between one card and four.
Your peak is 9pm on a Friday
Everything has to survive the loudest, busiest, least patient hour of the week, including the bit where the wifi buckles.
Spend per head is high enough to reward properly
At £8 to £12 a head you can afford a genuinely good reward, and a good reward is what makes people talk about the scheme.
Where we'd start you
Sensible defaults for dessert bars. The stamps and the reward are one field each to change; win-back tunes itself to each regular.
- Stamps on a card
- 6
- The reward
- A free waffle
- Win-back
- Tuned to each regular's rhythm
A shorter card suits a higher-value, less frequent visit, and it makes the reward feel reachable to a customer who comes twice a month.
Questions from dessert bars
Can one card work across a group?
Each person gets their own card, which is the point: four people at a table become four people you can email, rather than one bill.
What if the wifi goes at the Friday peak?
The staff device keeps taking stamps and stores them on the phone, then syncs when the connection returns, timed to when they happened.
Do you do table QR codes?
Print as many table cards as you like from the dashboard. They all point at the same join page.
Worth reading next
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Digital loyalty cards with no app: why simpler wins in 2026
App-based loyalty asks for a download at the worst possible moment. Here is why link-based cards convert better, and what you give up by choosing one.
Try it in your dessert bar
30 days free with everything on, then £29.99 a month. Unlimited customers, cancel from one button.