A few things, done properly
Every feature here exists because it gets somebody back through your door. There is a list further down of what we left out, and why.
The customer card
A web link in your colours, with your name on it. No download, no wallet pass, no account to create.
Joins in about twenty seconds
Scan the counter QR, name and mobile number, and the card is open.
Branded to your shop
Your logo, your colour. Regulars never appears on it.
Installs to the home screen
For the customers who want an icon. Optional, never nagged.
Opens with no signal
The card is cached on their phone, so it works in a basement unit.
The Scoop Company
Hi, Winston
3 more until a free single-scoop cone.
7 of 10
Enter the code from the counter
The Scoop Company
Oxted High Street · Maria
Ask the customer to type this into their card
K7QM
Expires in 134s
One use only. Three wrong tries and it stops working.
The staff device
One shared phone at the till, PIN-locked. Scanning is the fast path; a four-character code is the fallback for when a camera isn't practical.
Single-use codes
Three minutes, one use, three wrong tries and it dies. Stored hashed, never in plain text.
A cooldown per customer
One stamp per person per five minutes, so a double scan can't quietly hand out a free cone.
Keeps working offline
Stamps queue on the phone and sync when you reconnect, timed to when they really happened.
Every stamp has a name on it
Staff PINs mean the audit trail is real, without anyone being watched.
Five automations, on from day one
Switched on for the whole trial, so you see them working before you see a bill.
Almost there
Fires when somebody is one stamp from a reward, timed to their own rhythm so it lands when they're due back.
Reward ready
For someone who filled a card but hasn't been back to claim it. A few days on, a reminder it's waiting.
Win-back
Emailed once a regular is overdue by their own usual rhythm, not a fixed date. It stops the moment they come back.
Birthday
A treat in their birthday week, if they gave you a birthday. It carries a code, so you see how many were claimed.
Review request
After a first visit, one tap to a Google review. Asked of everyone, never screened by sentiment.
Plus broadcasts: one email to everyone, or to a custom group you build, more than 20 stamps, say, or gone quiet for a month. Add a reward code and you see how many came in. And a weather watcher that drafts you an offer on hot days, which you read and send yourself.
One screen of numbers you'd act on
Busiest days and hours, new against returning, repeat rate, your top regulars, and stamps per staff member.
When you're busy
Every stamp by day and hour, so you rota against reality rather than a feeling.
Repeat rate
The share of customers who came back at least once. The closest thing to a single score for the whole scheme.
Your regulars
Ranked by visits. The people worth knowing by name.
One stamp away
How many people are sitting on nine of ten right now. The automation handles them; the number tells you it's working.
Stamps per staff
The audit chart. Not there to catch anyone, there so an odd pattern is visible in fifteen seconds a month.
Export, any time
Every customer, every stamp, as CSV. It's your data and it leaves whenever you want.
What we deliberately don't do
Every one of these has been asked for. Each is left out on purpose, and here is the reasoning so you can disagree with it.
- Points with variable earn rates
- A stamp card is understood by everyone without explanation. Points need a conversion rate, and a conversion rate needs a policy.
- Tiers
- Bronze, silver and gold work for airlines. In a café they mean most of your customers are permanently in the losing tier.
- A social feed and photo uploads
- Nobody has ever chosen a coffee shop because of its in-app feed. It is a lot of moderation for no return.
- Leaderboards and gamification
- Competing with strangers for a free scoop is not a thing your customers want, and it makes the quiet ones feel worse.
- A native app
- It costs you sign-ups at the counter, which is the only number that matters early on.
- Push notification blasts
- Email is enough, and it is the channel people tolerate from a shop. We would rather send five good emails than forty notifications.
All of it, free for 30 days
Everything on this page is switched on during the trial. £29.99 a month afterwards, and nothing charged until day 30.